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July 8, 2021

What does the future of machine learning look like, and how is this relevant to healthcare?

When we picture the landscape of artificial intelligence ten or fifteen years from now, perhaps our minds don’t immediately direct themselves towards the healthcare industry. It’s relatively easy for us to imagine eerily lifelike robots roaming around, or automated machines replacing humans in dangerous or unpleasant situations – but there are a huge number of far more realistic (and slightly less unnerving) opportunities that AI allows us to explore.

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July 5, 2021

What do healthcare providers need to consider before implementing data analytics solutions?

Data analytics in healthcare is improving the lives of real-world patients in myriad ways - you’ll have heard us at Permea singing its praises for some time! That being said, there are a few things HCPs will need to consider before embracing the benefits of data analytics to the fullest possible extent, and we’ll explore three of the most important ones in this blog.

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June 24, 2021

Why is a patient-centric approach to the clinical trial process so important, and how can data help?

If you’ve been following this blog for a while, you’ll already be familiar with the concept of clinical trials and how the use of artificial intelligence benefits them. But why is putting the patient at the centre of the process so important, and how can data analytics help?

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June 21, 2021

What are some of the challenges of big data, and how can we overcome these?

Although countless case studies show the huge benefits of harnessing the power of analytics in healthcare, there's still a certain level of skepticism around the use of data. It’s important to work out where this comes from, and how we can challenge certain presumptions through education and information outreach.

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June 14, 2021

How is artificial intelligence acknowledging changing attitudes to healthcare?

When we think of artificial intelligence (AI) in healthcare, it’s relatively easy to conjure up images of research and development teams combing through mountains of data in order to extract the most valuable information necessary to make their clinical trial a success. Fortunately, the adoption of algorithms and other forms of data analytics are making this process a lot more efficient and effective – but how is the employment of artificial intelligence shaping our perception of the healthcare sector?

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May 26, 2021

What value can social listening bring to marketing activities in the biopharmaceutical space?

It’s no secret that social listening holds immense value in terms of brand awareness. Generally speaking, it allows brands to gauge customer opinion through a variety of social media channels, taking consumer voices into account and altering their products or marketing strategies as a result. But how is this relevant to the healthcare industry, and what value does it add to the actual patient experience?

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May 26, 2021

What is the clinical trial process, and how can artificial intelligence improve it?

Before a new medication or treatment arrives on the market, it goes through a lengthy and extensive testing phase known as the clinical trial process. These steps determine whether or not a drug is safe to use and effective in tackling the problem it’s addressing – and they also provide new information concerning any potential side effects that might occur.

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April 26, 2021

What is natural language processing?

Before a new medication or treatment arrives on the market, it goes through a lengthy and extensive testing phase known as the clinical trial process. These steps determine whether or not a drug is safe to use and effective in tackling the problem it’s addressing – and they also provide new information concerning any potential side effects that might occur.